Friday, March 20, 2009

What makes us tick

We're working on a new Web site with Tim Nicholls from Electric Light Box and we did some concept work to develop a brand that captures what we're about here at Energized Work. You'll see the visual brand when the site launches but I wanted to share what we've come up with on how we see ourselves. If you read this blog (or know us) you'll know that we're pretty straight-talking and say what we mean. When we wrote The Energized Way to describe how we work we used short, sharp, punchy statments. We wanted to use the same approach to capture our ethos. Here's what we came up with:

We show AWARENESS
  • We see the big picture
  • We sense what is important
  • We are tuned in
  • We see options
We seek CLARITY
  • We strive for simplicity
  • We pursue a vision with purpose
  • We are totally focused
  • We say what we mean
We build UNITY
  • We are a team
  • We collaborate intensively
  • We appreciate diversity
  • We invest in friendship
We pursue EXCELLENCE
  • We are craftsmen
  • We have discipline
  • We harness innovation
  • We deliver
We have the right ATTITUDE
  • We know our stuff
  • We shoulder responsibility
  • We operate with integrity
  • We are brutally honest
  • We are humble
We are FUN
  • We create energy
  • We enjoy what we do
  • We are fun to work with
  • We are refreshing

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Posted by Simon Baker @ permalink

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1 Comments:

That's brilliant. Thanks for sharing it!

Posted by Anonymous Todd Costella @ permalink
 

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