Getting past design to design thinking
I previously mentioned that we've been applying iterative development to grow better user experiences so I found the following words and the video particularly interesting."Instead of starting with technology start with people and culture. If human need is the place to start then design thinking rapidly moves on to learning by making. Instead of thinking about what to build - build in order to think. Prototypes speed up the process of innovation because it's only when we put ideas into the world that we really start to understand their strengths and weaknesses. And the faster we do that the faster our ideas evolve.
Instead of seeing the primary objective as consumption, design thinking is starting to explore the potential for participation. The shift from a passive relationship between consumer and producer to the active engagement of everyone in experiences that are meaningful, productive and profitable."
Tim Brown of IDEO urges designers to think big:
Labels: design thinking
Posted by Simon Baker @ permalink
